Landmark London department store Selfridges approached us to design a product as part of their Project Ocean campaign. The campaign's aim was to raise awareness of the threat to our seas from over-fishing and poor fishing practices.
The tea towel design highlights seafood that is at sustainable levels to eat, and that which should be avoided. The information was presented in the format of a traditional fishmonger’s shop front.
£5 from every sale went towards the Zoological Society of London's marine reserves fund.